JIMMIE JOHNSON & THE LOWE'S 48 CAR. Photo courtesy of Team Lowe's Racing Media Access Website.

Earlier this week, I took part in a conference call with NASCAR champ Jimmie Johnson. On the call, I talked to him about the Jimmie Johnson Foundation, as well as how his image extends beyond the racetrack. You can read my article about Jimmie at The Trades.

One thing that didn’t make it into the article that I found interesting is that Johnson finds that his work with his foundation actually helps to broaden his mainstream appeal. “I can say that our foundation has done a lot as well and people certainly stop or read or listen to things that are relative to the foundation and giving back,” he commented. “It wasn’t something that we set out to do, but it is something that comes along with it and also helps people look at what I’ve done in my career in a different light.”

Jimmie has done a lot of great work through his foundation, and I applaud him for his efforts. If you’re not familiar with it, take a moment to check it out.